TRADITIONAL TV NETWORKS VS OTT SERVICES: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ONGOING COMPETITION

Linear broadcasts have long been recognized as traditional television formats, relying on scheduled programming via satellite. In contrast, digital services operate on ad-supported systems, with Netflix, Disney+, and Apple TV+ serving as key industry players. As digital engagement shift, rivalry between broadcast stations and online content provide